Champion Youth: Chapter One by Robbie McIntosh

Sportswear behemoth Champion has launched its ambitious "Youth" campaign, a multi-city exploration of how the next generation is forging cultural landscapes through authentic self-expression and community. The inaugural chapter of this expansive project unfolds in Milan, spotlighting a local skate collective navigating the urban tapestry of the Italian fashion capital. This initial release sets the stage for subsequent installments planned for Berlin and Liverpool, underscoring Champion’s commitment to capturing the pulse of emerging youth culture across diverse global hubs.

The "Youth" campaign, as articulated by Champion, aims to "unveil the first chapter of the Youth campaign, a multi-city project exploring how a new generation is shaping culture through unfiltered self expression and community." This mission statement highlights a strategic pivot for the brand, moving beyond traditional athletic endorsements to embrace a more holistic representation of youth-driven cultural movements. The choice of Milan for its debut chapter is significant; a city synonymous with high fashion and design, it provides a compelling backdrop for a campaign that seeks to document subcultures and their organic influence on broader cultural trends. The focus on a skate collective specifically taps into a demographic that has historically intertwined with streetwear and youth fashion, a natural synergy for a brand like Champion.

Robbie McIntosh, the Naples-based photographer at the helm of this Milanese chapter, brings a distinctive lens to the project. His work is often characterized by its raw, unvarnished portrayal of individuals and communities, capturing authentic moments that resonate with a sense of place and identity. The selection of McIntosh suggests Champion’s desire for a narrative that is grounded in reality rather than heavily curated or idealized. The images emerging from this collaboration are expected to showcase the skaters’ dynamic interactions with Milan’s iconic architecture and streetscapes, illustrating their personal journeys and the collective spirit that binds them.

This initiative by Champion arrives amidst a dynamic period in the fashion industry, marked by significant shifts in creative leadership and a heightened focus on heritage brands re-evaluating their contemporary relevance. The fashion world has witnessed several high-profile departures and openings, signaling a period of transition. Nicolas Di Felice’s five-year tenure at Courrèges concluded this week, prompting retrospectives on his impact, particularly his celebrated "seven sexiest moments" at the brand. Simultaneously, the Victoria and Albert Museum in London opened its doors to Schiaparelli’s first-ever exhibit, offering a deep dive into the surrealist icon’s enduring legacy and its most provocative designs. Enfant terrible Duran Lantink has also made waves by releasing his inaugural Jean Paul Gaultier campaign as the brand’s creative director, further demonstrating the ongoing evolution within established fashion houses. In the realm of emerging talent, Ellie Misner’s AW26 demi-couture collection, described as a "beautiful disaster," has also garnered attention, reflecting a growing appreciation for avant-garde and experimental approaches to design.

The "Youth" campaign’s focus on community and self-expression is particularly relevant in an era where digital platforms facilitate the rapid dissemination of cultural trends and the formation of online communities. Champion’s strategic investment in this campaign signals an understanding of these evolving dynamics, aiming to connect with a generation that values authenticity and shared experiences. The choice to document skate culture is a nod to the genre’s long-standing influence on fashion, from its roots in subculture to its widespread adoption by mainstream brands. The campaign’s multi-city approach also suggests an ambition to create a global dialogue, showcasing how youth culture manifests differently across various urban landscapes while maintaining a common thread of creative rebellion and personal exploration.

Fashion Week Calendar and Anticipated Releases:
The fashion calendar remains a critical barometer of industry trends and brand strategies. With major fashion weeks typically held in September for Spring/Summer collections and February for Autumn/Winter collections, the anticipation for new creative directions is palpable. Christopher Kane’s forthcoming collection for Mulberry, slated for September, is particularly noteworthy. His appointment as creative director for the revival of Mulberry’s ready-to-wear line signifies a significant development for the heritage British brand. Kane, known for his distinctive blend of intellectual rigor and playful designs, is expected to bring a fresh perspective to Mulberry’s established aesthetic. The brand’s statement that Kane possesses "a rare combination of creativity, intellectual rigour and instinctive playfulness, alongside a deep respect for craft and materials" suggests a strategic alignment between the designer’s ethos and Mulberry’s brand values. The unveiling of his first collection for SS27 will be a key moment to observe how this collaboration redefines the luxury leather goods house.

Meanwhile, the legacy of iconic designers continues to be celebrated and reinterpreted. The exhibition at the V&A focusing on Schiaparelli highlights the enduring impact of avant-garde fashion, while Duran Lantink’s collaboration with Jean Paul Gaultier underscores the ongoing dialogue between established houses and contemporary creative voices. These events and appointments reflect a broader industry trend towards either revisiting and revitalizing heritage or embracing disruptive new talent to drive innovation.

The "Youth" campaign, with its emphasis on authentic representation and community, can be seen as a response to these evolving industry dynamics. By partnering with local collectives and emerging photographers, Champion is positioning itself as a brand that understands and supports the grassroots movements shaping contemporary culture. The campaign’s structure, with its planned expansions to Berlin and Liverpool, suggests a long-term commitment to this narrative, promising further insights into the diverse expressions of youth culture worldwide.

Zendaya’s "Something Borrowed" Moment in Armani Privé
In a captivating display of sartorial storytelling, Zendaya continued her press tour for the film "The Drama" with a breathtaking appearance at its Rome premiere. Adhering to a meticulously crafted "Something Old, Something New, Something Borrowed, Something Blue" dress code, orchestrated by her long-time stylist Law Roach, Zendaya opted for an iconic piece for her "Something Borrowed" moment. The actress donned a sleek, black Armani Privé gown that had previously graced the wardrobe of esteemed actress Cate Blanchett. Blanchett had first worn the very same gown to the SAG Awards in 2022 and famously re-wore it to the Venice Film Festival the following year, cementing its status as a memorable piece. This sartorial choice not only paid homage to Blanchett’s elegant style but also underscored the campaign’s thematic exploration of timelessness and the cyclical nature of fashion. The decision to borrow from another prominent figure in the industry adds a layer of intergenerational dialogue and mutual respect, highlighting the interconnectedness of Hollywood’s elite.

The "Something Borrowed" theme is a particularly insightful element of Zendaya’s press tour strategy. It moves beyond mere styling to engage with the concept of legacy and the influence of iconic fashion moments. By selecting a dress with a known history, particularly one worn by a respected peer like Cate Blanchett, Zendaya and Roach are weaving a narrative that speaks to the enduring power of well-crafted design and the stories that garments can carry. This approach resonates with a growing audience that appreciates not just the aesthetic appeal of fashion but also its cultural significance and the personal histories embedded within it. The choice of Armani Privé, a house synonymous with sophisticated elegance and impeccable tailoring, further elevates the statement. The fact that Blanchett has re-worn the gown multiple times speaks to its classic appeal and her own commitment to sustainable fashion practices, a value increasingly embraced by the broader fashion industry and its prominent figures.

Anya Taylor-Joy Embraces Princess Peach in Jacquemus
Meanwhile, Anya Taylor-Joy is making her own distinctive mark on the promotional circuit for "The Super Mario Galaxy Movie." Taylor-Joy, who embodies Princess Peach in the highly anticipated film, has adopted a method dressing approach, curating a series of looks inspired by the iconic video game character. During her recent press photocall in Tokyo, the actress captivated onlookers in a blush-toned creation by Jacquemus. The soft, peachy hue of the ensemble, coupled with its contemporary silhouette, drew immediate comparisons to Princess Peach’s signature aesthetic. This playful yet sophisticated interpretation of character-inspired dressing highlights Taylor-Joy’s keen fashion sensibility and her ability to translate cinematic roles into compelling personal style statements. Her dedication to embodying the spirit of her characters through her wardrobe demonstrates a nuanced understanding of the promotional landscape and its potential for creative expression.

The strategic choice of Jacquemus for this particular look is noteworthy. Known for its chic, often sun-drenched aesthetic and its ability to create instant desirability, the brand provided the perfect canvas for Taylor-Joy’s Princess Peach homage. The designer’s knack for creating pieces that feel both effortless and aspirational aligns well with the universally recognized and beloved character. The "almost mistaken for a fuzzy peach" description captures the charming literalism of her tribute, while the "blush number" speaks to the garment’s inherent elegance. This approach to press tour dressing is becoming increasingly prevalent, with celebrities and their stylists using red carpets and photocalls as opportunities to engage in deeper narratives and celebrate the characters they portray, thereby enhancing the overall promotional impact of their projects.

Annie’s Ibiza AW26 Bridal Collection: A Tapestry of Glamour
The Ibiza-based boutique Annie’s Ibiza has unveiled its latest campaign for the Autumn/Winter 2026 bridal collection, featuring the striking presence of model Lily McMenamy. Photographed by Harry Miller, the collection draws inspiration from the opulent allure of 1920s cabaret bars and the captivating performances of showgirls. The campaign promises to infuse the bridal space with "theatricality and dramatic movement," aiming to offer brides a departure from traditional silhouettes and embrace a more expressive, glamorous aesthetic. This collection is exclusively available through Annie’s Boutiques and online, inviting discerning brides to explore a realm of wedding attire that blends vintage sophistication with contemporary flair. The inspiration drawn from the Roaring Twenties suggests a focus on decadent fabrics, intricate embellishments, and silhouettes that evoke a sense of vintage Hollywood glamour.

The collaboration with Lily McMenamy is a strategic choice, as she has emerged as a prominent figure in the modeling world, known for her distinctive features and her ability to embody a range of styles, from edgy to ethereal. Her casting in a bridal campaign signifies a move towards a more modern and multifaceted interpretation of bridal beauty. The inspiration from cabaret bars and showgirls points towards a collection that is not merely about the wedding day itself but also about the celebration, performance, and inherent drama associated with such a significant event. This approach appeals to a bride who seeks to make a statement and express her individuality through her wedding attire, embracing a sense of occasion and theatricality. The limited availability at Annie’s Boutiques and online further enhances the collection’s exclusivity and desirability, positioning it as a covetable choice for brides seeking something truly unique.

Christopher Kane Takes the Helm at Mulberry
In a significant development for the British luxury market, Mulberry has announced the revival of its ready-to-wear line, with acclaimed designer Christopher Kane appointed as its creative director. This move marks Kane’s return to leading a ready-to-wear collection after a considerable hiatus, following his departure from his eponymous brand. The decision to enlist Kane, renowned for his innovative designs and his ability to blend high fashion with a playful, often unexpected aesthetic, signals Mulberry’s ambition to reinvigorate its fashion offerings. The brand’s statement emphasizing Kane’s "creativity, intellectual rigor and instinctive playfulness" highlights the perceived synergy between his design philosophy and Mulberry’s heritage. His debut collection for the Spring/Summer 2027 season is anticipated to be a pivotal moment, potentially aligning with London Fashion Week, and will be closely watched for its impact on the brand’s direction and its position within the competitive luxury landscape.

The revival of Mulberry’s ready-to-wear line after a six-year absence is a strategic decision aimed at strengthening the brand’s overall fashion identity beyond its renowned accessories. Christopher Kane’s appointment is a clear indication of this intent. His previous work has consistently pushed boundaries, often incorporating unexpected materials and conceptual elements, which has earned him critical acclaim and a dedicated following. The prospect of his influence on a heritage brand like Mulberry is particularly intriguing, as it suggests a potential for a dynamic interplay between Kane’s avant-garde sensibilities and Mulberry’s established codes of British luxury and craftsmanship. The SS27 collection’s unveiling in September is a key date in the fashion calendar, promising to showcase how Kane will interpret the brand’s legacy for a contemporary audience. The brand’s proactive engagement with such a prominent designer underscores a commitment to innovation and a desire to reclaim a significant presence in the ready-to-wear sector.

Boy London Celebrates Half a Century of Subcultural Influence
This year marks a significant milestone for BOY London, as the iconic British streetwear brand celebrates its 50th anniversary. Founded in 1976 by Stephane Raynor and John Krivine on London’s King’s Road, BOY London quickly became synonymous with punk, new wave, and the rebellious spirit of youth culture. To commemorate this golden jubilee, the brand has orchestrated a series of celebratory events, including a traditional pub quiz, a nod to British social gatherings, and the release of its Spring/Summer 2026 campaign. The campaign, shot in the atmospheric setting of a traditional working men’s club, further cements the brand’s deep roots in British subculture and its enduring connection to a raw, authentic aesthetic. This dual approach of acknowledging its heritage through social events and showcasing its future vision through a new campaign demonstrates a comprehensive strategy to engage both long-time enthusiasts and a new generation of followers.

The brand’s longevity in the often-fickle fashion industry is a testament to its ability to consistently tap into and influence youth culture. From its early days as a hub for counter-culture movements to its resurgence in contemporary streetwear, BOY London has maintained a distinct identity. The choice of a working men’s club for the SS26 campaign imagery is a deliberate aesthetic statement, evoking a sense of community, tradition, and a certain gritty authenticity that resonates with the brand’s rebellious origins. This visual narrative, coupled with the anniversary celebrations, serves to reinforce BOY London’s narrative of enduring relevance and its commitment to capturing the spirit of British youth culture across generations. The brand’s continued engagement with its historical context while embracing contemporary creative direction positions it for sustained success in the years to come.

ZG Paris Drops a Tribute Tee for a Cause
The French-Iranian label ZG Paris has introduced a poignant special edition t-shirt, with a significant portion of its proceeds dedicated to charitable causes. The design prominently features images of Mahsa Amini, a young woman from Iran’s oppressed Kurdish minority whose death in police custody at the age of 22 sparked widespread protests, and Nika Shakarami, who tragically disappeared in Tehran during the 2022 Iranian protests. This powerful tribute serves as a visual testament to the ongoing struggle for women’s rights and broader human freedoms in Iran. ZG Paris has pledged that 50% of the profits generated from the sale of these t-shirts will be donated to organizations actively supporting women, with the remaining profits solely allocated to covering the production costs of this meaningful initiative. This charitable endeavor highlights the label’s commitment to using its platform for social advocacy, transforming a fashion product into a statement of solidarity and support for a critical humanitarian cause. The directness of the tribute, combined with the transparent allocation of profits, underscores the brand’s dedication to impactful action.

The decision to focus on Mahsa Amini and Nika Shakarami reflects a deep awareness of the current sociopolitical climate in Iran and the global resonance of their stories. By integrating their images into a wearable piece of art, ZG Paris is not only raising funds but also fostering awareness and encouraging dialogue about the injustices faced by women in the region. The brand’s commitment to donating half of the profits to women’s support organizations is a significant contribution, aiming to provide tangible assistance to those working on the front lines of advocacy and aid. The transparency regarding the use of the remaining profits for production ensures that the initiative remains sustainable and focused on its core mission. This move by ZG Paris exemplifies how contemporary fashion brands can leverage their influence and creative output to address pressing social issues, demonstrating a growing trend towards purpose-driven fashion that extends beyond aesthetics and commercial success to encompass ethical responsibility and social impact.